B2B Content Marketing is different from B2C. We leverage our experience in working with B2B companies for over 20 years. If strategy & execution is not focused on B2B concepts, it's not worth your time.
We have been leveraging content marketing for over 20 years. We will not waste your time. We use and teach our proven content marketing framework that, in the long-term, gets buyers engaged, develops buyer interest and ultimately generates qualified leads and sales.
Whatever you call it, we will provide services that best fits your requirements and gets your team to level up. Whether you need one-time advice or ongoing consulting and execution, our focus is the same: helping you reach buyers more effectively through content marketing.
We only work with vendors with solutions for the clinical trial, clinical research sector. Our services will be very relevant to your situation and sales & marketing challenges.
We provide services for companies who do not want to waste time, who need to immerse their team in best practices and real life concepts that impact their business results. Our services are based on strategies that can help close your knowledge gap and deliver insight and execution that your team can benefit from quickly.
We don't provide generic knowledge; we tailor our services to how your sales & marketing teams operate.
We use and teach our proven content marketing framework that, in the long-term, gets the following results:
Anybody can create content. However, creating a content strategy that actually gets business results is the ultimate goal.
Helping you map out an effective strategy will single handedly improve your results. Stop single random acts of content. We can help you create a clear and achievable strategy so you can start executing with purpose and confidence.
We help you identify and correct any issues in your content marketing process; including Content-Audience-Fit, strategy, competitive analysis, keyword analysis, content production, distribution, corporate processes, etc.
Want a different perspective or recommendations? We can help you create content that engages your audience. Tools, infographics, presentations, eGuides, whitepapers, buyer guides, reports, surveys, checklists, case studies, etc
We get excited about Content SEO. It feels like a super power to know what your potential customers are searching for most and then creating useful content to meet their needs and seeing that content found and consumed.
We train your staff, not only on the fundamentals, but on a proven B2B content marketing framework so they can get results from ongoing efforts. Please visit our training page for further details.
How can you best analyze your strategy's performance? We can help with goals, KPIs, lead attribution, etc
The biggest challenge to a successful content marketing process? Corporate culture. If executive teams are not 100% on board, or if marketing & sales teams are not working together, results will be mediocre. We can help by presenting ROI for all departments and putting a process in place for participation.
We came up with a term for content that absolutely impresses customers and delivers on your objectives. This is the holy grail of content and we call it the "Senseii" Method. It is an acronym that describes a process for content that can have a significant impact on results.
Boring, soulless, do-nothing marketing content is everywhere. Especially in the age of Ai. Customers are craving better quality content and not 10 page documents where the message can be delivered in one paragraph. We'll provide strategies on how best to leverage Ai within your content marketing strategy.
Initial discovery discussion. Together, we’ll talk through a strategy that considers your current challenges and situation and how we can help. We will also determine if we are a mutual fit.
Every client is different. We’ll send you a proposal clearly outlining our services, fees and detailing the next steps.
We will fine tune the proposal based on further discussions. We will deliver an execution plan, with deliverables, KPIs, that we both agree with and set a start date.
We work with executive and marketing teams for software companies, technology companies and service providers, CROs, consulting firms serving the clinical research and clinical trials sector.
Our fees vary depending on the objective, the organization size, the desired outcomes and the commitment. We typically work on a project basis, a retainer basis or a specific mandate. We do not operate or provide services typical of a marketing agency. Our goal is to help promote vendors on betterclinical and to help generate leads. This is why the betterclinical platform exists.
However, from time to time, there are vendors that require support with their content marketing strategy and ask us to get them to the next level.
We provide advisory strategy calls, we provide training workshops, we provide ongoing consulting services to help vendors get better results from their content efforts.
Contact us to discuss your requirements and to determine fees and how we can help.
When reading about B2B Content Marketing Services, we often come across the statement “If it won’t rank, it doesn’t get built.” We believe this statement is rather dramatic and missing a significant point, frankly, it’s nonsense.
The goal of content is to get your audience to consume your content. Creating content that only ranks on search engines is a blind strategy. Meaning, how about all those contacts your company has in their email database? Creating content for your email marketing list is extremely valuable. This content may not rank, may be difficult to rank, but your audience will consume it, use it, find value in it and it will deliver more leads for you.
Content should be created based on the value it provides to your customers. There is content that helps with ranking and traffic and there is content that is only consumed by those in your mailing list or other private contact list. As long as you focus on providing value across the content marketing “funnel”, you will be fine.
Where do we start?
There are 3 major reasons for bad content.
Despite advances in content strategy and understanding, the above 3 reasons has led to a serious lack of quality over the years.
Yes, of course there are SEO strategies around content production. However, content must provide value to your customers above all, for it to be relevant and for it to drive the business results needed.
Like any other company, software, technology or service companies (CROs, regulatory, statistical firms, etc) are all trying to sell their products or services and they need the attention of their target market; pharmaceutical, biotech and medtech companies.
There are more and more solutions becoming available in order to help streamline and manage clinical research or clinical trials. eTMF, EDC, ePRO, CTMS, eCRF, eCTD, Regulatory solutions, Statistical services, etc. The market is competitive and vendors need the attention of buyers.
There are many ways to get that attention. You can buy it with online search ads, you can hire sales reps to sell direct, you can invest in tradewhows, etc. However, one of the most effective and proven ways to acquire attention of potential customers is through content marketing.
Over 90% of buyers start their vendor search online. As such, providing educational content for them to find, for example, delivers value to the customer, which in turn build your authority, which then builds interest and leads.
The skill is figuring out what the of content to provide, when to provide it, how to provide it and where to distribute it so potential customers can benefit from it and, in turn, generate interest in your product or service.
This is the reason betterclinical exists.
We are primarily a content distribution platform for vendors selling into the clinical trials, clinical research sector. We do not consider ourselves a consulting agency. We are more of a marketing platform with training and consulting services as a support vehicle.
Given our background and 25 years of experience in marketing, vendors ask us to provide services to help accelerate or improve their content marketing execution. As such, we do indeed offer content marketing services to software, technology & service vendors who wish to reach pharmaceutical, biotech, Sponsor, CRO customers.
We created betterclinical to help vendors reach more buyers through the publishing and distribution of quality content. We have found that for those that require a little more support in their content marketing efforts, our training & consulting services provide a wonderful way to transfer our knowledge and help customers improve their content marketing results.
Are you a Pharmaceutical, Biotech or Medtech company? If you require a full range of marketing services, contact us and we can provide recommendations to exceptional marketing agencies that focus on your sector of the life sciences industry.
We can certainly help with some of your content marketing efforts. However, there are some wonderful full service marketing consulting firms available that specialize in the life sciences space and it makes sense for us to recommend them to you.
We absolutely work with marketing agencies in a variety of ways — whether it’s to deliver our content marketing training to their client staff and teach our framework or to provide additional content marketing support to their customers.
betterclinical is a marketing platform that helps vendors get found through content that is published. In that sense, it is advantageous for marketing agencies to work with us to help support their life science clients.
Content Marketing comes in many forms. The goal of which is to provide value to customers. This value will generate more authority in the vendor, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content is provided. Instead it is a combination of what is provided, why it is provided, when is it provided and to whom is it provided. Here are some examples of effective content pieces. As always, its the execution that counts.
