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Reach Buyers with our Lead Generation Solutions
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There are many opportunities for content promotion nowadays. However, if it does not lead to a business outcome such as qualified interest, or a qualified lead then it can be a waste of time and money.
For now, we offer 4 specific lead generation solutions:
1. Content Library: The ability to showcase and promote your vendor content in our content library where buyers are actively looking for solutions for their clinical research/Trial.
2. Our Buyer Request service: buyers send out a request to vendors for demos, quotes, RFPs, RFIs, etc. Vendors that work with us will receive these requests/leads and can respond to those they prefer. These are the highest quality leads. Respond quickly.
3. Co-marketing solutions: this is where we promote a piece of content that is sponsored by the vendor. The goal here is high visibility. Contact us for examples.
4. Proactive Distribution: we promote vendor content to our list of contacts and leverage a partner network of contacts to generate a download from potential buyers. Vendors receive all contact information and pay a cost per download.
Our Buyer Request service is where we broker introductions between buyers that require solutions and vendors that have those solutions. Buyers send out a request to vendors for demos, quotes, RFPs, RFIs, etc. Vendors that work with us will receive these requests/leads and can respond to those they prefer.
These are the highest quality leads because the buyers requested the information and each request is verified.
For more information, such as fees, process, etc. Please download our Vendor Guide
Providing valuable content is a powerful strategy for generating qualified leads for several key reasons:
Establishing Authority & Credibility
Consistently delivering valuable content over time builds credibility. Valuable content showcases expertise, building trust and authority. When buyers search online and find this content, this positions your business as a credible source, making potential buyers more likely to engage.
Educating the Audience
When buyers go through their buying decision process, they must first educate themselves on features and benefits of what they are buying. This educational process is mostly conducted online to determine which vendors to short list. If buyers find content that empowers them with knowledge, then it positions your business as a valuable resource and attracts genuinely interested individuals.
Increases Conversions
Valuable content is vital for drawing in individuals actively seeking solutions or industry-related information, increasing conversion likelihood.
Nurtures Relationships
Regular communication through valuable content initiates and nurtures relationships, creating a positive association and increasing the probability of progressing leads to qualified status.
In essence, offering valuable content not only attracts attention but also builds genuine connections. By addressing needs, providing solutions, and establishing credibility, businesses create a foundation for converting leads that are not only interested but also qualified for their products or services.
Buyers are consuming content more than ever. On average, buyers consume 10-13 pieces of content during their vendor selection process.
However, there is a lot of poor quality content out there, especially in the age of ai. This will only get worse.
Buyers are therefore, looking for an array of better quality content, tools, resources & insights that help make their vendor selection easier and more efficient.
Content that delivers relevant and useful vendor & industry information to buyers is of high value…and brochures, advertising, puff press releases, generic articles, generic tradeshow presence and basic guides simply DO NOT make the cut. Buyers expect better content.
Examples include buyer guides, white papers, webinars, presentations, educational pieces, case studies. The goal is to teach the customer and not sell to the customer. Help the customer with their vendor selection process and they will reward you with their interest.