Proven to get business results
Content Marketing
Training Services
Exclusively for software, technology or service vendors that have solutions for the clinical trials, clinical research sector.
You will gain the knowledge and understanding of the most important aspects of B2B content marketing
Learn the importance of a structured approach by following the systems & frameworks we use to achieve consistant results
The goal is to help your team run and manage a successful content strategy with more confidence and consistency
Content Marketing Training
We use and teach our proven content marketing framework that, in the long-term, gets the following results:
Anybody can create content. However, creating a content strategy that actually gets business results is the ultimate goal.
Following a structured approach (a framework) brings clarity, consistency and scalability to B2B Content Marketing efforts.
Without a framework or an infrastructure to support it, teams often rely on guesswork, creating disconnected content that lacks purpose or fails to align with buyer needs and business goals.
The Good to GR8 Framework is our operating system for B2B companies that want to leverage content marketing to grow sales. We train clients to go beyond “doing content” by helping them understand how to build the structure, accountability, and vision required to build a growth channel that is dependable.
We guide clients step-by-step through the entire B2B content marketing process, not just content creation.
In short, a framework can transform your B2B content marketing process from a set of random activities into a repeatable, results-driven system that drives confidence in your efforts.
We train our clients on the 8 pillars within the framework; each builds on the last, guiding you through a complete content marketing lifecycle.
When these eight pillars are followed with intention, clients receive a clear advantage to building awareness, earning trust, creating & capturing demand, and turning B2B Content Marketing into a growth channel.
B2B Content Marketing Training
We develop customized training that meets your unique needs and budget
Live face-to-face training produces the best retention and results
Teaches a proven framework and methodology that we use to generate consistent results
No more random acts of content. Learn how to put an effective strategy in place
Our core strategies on what makes your audience want to engage with you
How to optimize SEO, GEO that will drive qualified traffic that converts
Focusing on long-tail & buyer intent keywords will drive far greater conversions
Site structure focus to help search engines & Ai understand your authority better
The importance of and how to achieve "Audienceship" & threats of not owning your audience
Learn about the different types of content you should create and how each aligns to the buyer's journey
Analyze their Content SEO strategies & tactics to uncover opportunities
Learn where & how to distribute or promote your content for greater impact.
What gets measured, gets managed. Identify the metrics that make the most impact for you
Determine how best to repurpose or rework content for your audience's benefit
Tools you can use to impact your productivity and results. (Ai tools, software & templates)
B2B Content Marketing is different from B2C. We leverage our experience in working with B2B companies for over 20 years. If B2B content marketing is not a focus of your training, then it's not worth your time.
We only provide training to vendors with solutions for the clinical trial sector. The training will be very relevant to your situation and sales & marketing challenges.
On-site, live training has proven to be the most effective way to teach and learn information. Your company will be investing both time and funds in the training process. It simply makes sense for it to be as immersive as possible. If on site training is not possible at this time, then we can discuss alternatives.
We have been leveraging content marketing for over 20 years. We provide corporate training programs for companies who do not want to waste time, who need to immerse their team in best practices and real life concepts that impact their business results.
There are plenty of options online to learn the basics of Content Marketing. We teach strategies that can help close your knowledge gap and deliver insight that your team can leverage. We use and teach our proven content marketing framework that, in the long-term, gets buyers engaged, develops buyer interest and ultimately generates qualified leads and sales.
While the majority of training will apply to most companies and situations, training that is customized to your culture, your internal processes, your abilities and your sales & marketing challenges is what will make the most impact.
100% of the training is actionable.
We would not bother delivering training if it were only theoretical. All our training is based on our first hand knowledge and experience in seeing results over 25 years of delivering content marketing solutions.
We typically deliver our training and workshops in 1 day, depending on the size of the team we are training. However, we have provided the training in half a day for those who needed it and in 2 days for larger teams or workshop based formats.
Our training is designed to provide both fundamental understanding of B2B Content Marketing and advanced techniques to help your team reach your business goals.
Content Marketing is not difficult to understand. However, the application of techniques across your business in a consistent manner is where most find challenging.
The cost depends on the size of your organization, the level of depth of the training, the amount of people to be trained and the amount of training involved.
A typical training or workshop investment is between $7500 and $45,000 depending on the factors above. Some organizations only have a few people to train, while others want to train dozens of staff. Some just require education, while others opt for more indepth formats.
Reach out to us for a more precise amount based on your unique situation. We believe that custom training is the most effective training. We try to understand your business model, your culture, your Sales & Marketing processes, your executive model, etc in order to determine both the price and the format of training we recommend.
On-site, live training has proven to be the most effective way to teach and learn information.
Your company will be investing both time and funds in the training process. It simply makes sense for it to be as immersive as possible.
It would be far easier and less expensive for us to deliver online training. But the results would not make it better than the live model.
Nevertheless, if on site training is not possible at this time, then we can discuss and format alternatives for your situation.
Your team can learn about B2B content marketing on their own, for free, through hundreds of options offered online. Be it through how- to guides, articles or videos on the subject.
Education on any subject is free online nowadays. However, companies will see benefits from our training because we:
-can provide real life context
-provide relevancy to the clinical research, clinical trials sector
-offer a proven framework developed over years that your team can follow
-customize the training for your company so it becomes a very effective tool for your team
-save your team plenty of time as we immerse them in best practices and frameworks to follow
We absolutely work with marketing agencies in a variety of ways — whether it’s to deliver our content marketing training to their clients or teach our framework or to provide additional content marketing support.
Of course.
We are not a train now, forget the client type of company.
We provide a follow up process to ensure the concepts discussed in training have been understood.
For companies that require more support, more execution help, more information, we provide consulting services to help accelerate their knowledge and execution.