FACT: Buyers need to stay informed. The number of software & technology vendors with solutions for the clinical research or clinical trials industry continues to grow quickly. (eTMF, EDC, ePRO, CTMS, eCRF, eCTD, Regulatory solutions, Statistical solutions, Ai tech and Patient Monitoring, etc.)
There’s simply not enough quality content from vendors for buyers to consume. Vendors, unfortunately, don’t write for buyers, they write for search engines, for themselves and nowadays, Ai writes for them.
Buyers expect better content so they can be engaged
FACT: The vendor selection process has become more complex and buyers are looking for an array of content, tools, resources & insights that help make their vendor selection easier and more efficient. A simple vendor directory listing is not good enough. Content provided must be useful to buyers.
