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Reach Buyers While They are Searching for Vendors Like You.

Exclusively for vendors who have software solutions for the Clinical Trial, Research sector

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Attract Buyers with High Intent to Buy

Promote your content & software to active buyers

What we do

betterclinical is a Marketing Platform for Vendors; helping promote software vendors who have solutions for the Clinical Research, Clinical Trial sector directly to buyers who are actively looking for such solutions.

Results

We help Vendors reach pharmaceutical, biotech, medtech & CRO clients who are actively looking for your type of software solution during their vendor selection process. If you have software solutions such as eTMF, EDC, ePRO, CTMS, eCRF, eCTD, Regulatory solutions, Statistical solutions, Ai solutions, Patient monitoring solutions, etc, then you need to work with betterclinical.

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Research shows that buyers get informed BEFORE ever speaking with a vendor.

Buyers that start with an online search?

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Buyers that say content impacts their decisions?

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Buyers preferring vendor content over ads?

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% of buyers evaluating vendors before talking to them?

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Generate interest & leads from buyers who are actively looking

Our Main Services Help Vendors Generate Buyer Interest

1

Publish Content in the Content Library

  • Promote your content in our content library and get found by an attentive audience
  • Buyers search the library to learn about software and insight for their clinical trials/research needs
  • Quality content is undervalued and buyers' appetite for useful content keeps growing.
  • We only accept useful content like Buyer Guides, Infographics, Whitepapers, presentations, webinars, eGuides, case studies, thought leadership articles. (Brochures, generic articles, product sheets simply won't cut it)
  • Content Marketing works! But only if your content is both valuable and visible
  • Cost: Free, with paid upgrades available

2

Vendor & Software Directory

  • The largest software/vendor directory exclusively for the Clinical Research & Trial sector
  • Promote your software products in the software directory, categorized by software solution
  • We list way more categories than just CTMS, EDC and eTMF
  • Buyers search the directory to learn about software and vendors for their clinical trials/research needs
  • Includes Vendor profiles, software listings, logos, web links, images, features, etc
  • Cost: Free, with paid upgrades available

3

Pay-Per-Lead Content Distribution

  • We actively distribute your content directly to our targeted audience list and through various partner networks across the life science industry
  • The goal is to generate a download of the content, a lead
  • Vendors can target audiences by job title, job level, geography, company size, etc
  • Vendors receive full contact details from those that downloaded the content
  • Vendors control their budget, be it a monthly budget or a total budget
  • Vendors only pay for content that is downloaded by their target audience
  • Cost: Attractive Pay for Performance model. Low Price per lead, Price per download options

4

Respond to Buyer requests, get leads

  • Buyers send requests for quotes, proposals, demos, RFPs, etc
  • We then send these requests to our network of qualified vendors
  • Simply select the requests you wish to respond to and communicate directly with potential buyers
  • These are valuable requests because they are all qualified leads
  • Cost: Free to review. Small fee for requests Vendors wish to respond to
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5

Co-Marketing & Content Sponsorship

  • We publish Industry Reports & Content that generates interest from potential buyers
  • These pieces generate high traffic and interest from potential buyers and search engines; providing positive ROI for vendors
  • Vendors can choose to be the exclusive sponsor or share the spotlight with other vendors
  • Sponsorship visibility can last years depending on the content published
  • Cost: Reasonable sponsorship fee

6 Benefits of using betterclinical

Exclusively for Clinical Research, Clinical Trial sector

There are several platforms, websites, directories that focus on the general life science industry. Your vendor solution may get lost. Instead, we only focus on solutions for the clinical research, clinical trials sector. If you need to reach pharmaceutical, biotech, medtech, CROs and other companies in the life sciences, we can help.

We list a variety of software categories

Some other vendor review sites or directories lump all vendors into the CTMS category. That is silly. There are far more solutions in this industry than CTMS. We identify and help promote a variety of software solutions to buyers.

Start promoting with us for Free

All vendors can start distributing on betterclinical for free. Your content needs be seen in order for it to be useful. Promote both your content and your software solutions.

Generate more interest and qualified leads by responding to requests

Generate qualified leads through our Buyer Request service & other lead generation campaigns. Improve your chances of being short listed.

Buyer Intent: Be available when they are searching

You'll reach buyers precisely when they are researching for the kind of software or solution you are offering.

We are a Content Marketing Machine

Content Marketing really works well when you can reach a larger audience. We help leverage your valuable content and make it visible to our audience and those searching through search engines as well.

Additional Services to help generate results

Consulting Services

For vendors that require a little more support. We offer consulting & advisory services on overall content marketing strategy, content strategy audits, or specific tasks that will help your team build a strong content strategy and generate results faster.

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Training & Workshops

We provide in person, live training & workshops for your team on content marketing best practices, strategy & tactics. We customize every training to fit your corporate process so you can get our best knowledge and proven content strategies.

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Reaching and engaging buyers is not easy.

Download the vendor guide and learn how you can give yourself an edge.

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