Reach Your Audience Through Better Content Strategies
Life Sciences Marketing Services
Our life sciences marketing services are exclusively for software, technology or service vendors that have solutions for the clinical trials sector.
Our life sciences marketing services are exclusively for software, technology or service vendors that have solutions for the clinical trials sector.
Helping you map out an effective strategy will single handedly improve your results. Stop single random acts of content. We can help you create a clear and achievable strategy so you can start executing with purpose and confidence that will focus on lead generation.
We help you identify and correct any issues in your content marketing process; including Content-Audience-Fit, strategy, competitive analysis, keyword analysis, content production, distribution, corporate processes, etc.
Want a different perspective or recommendations? We can help you create content that engages your audience. Tools, infographics, presentations, eGuides, whitepapers, buyer guides, reports, surveys, checklists, case studies, etc
It feels like a super power to know what your potential customers are searching for most and then creating useful content and structuring your pages to meet the needs of prospects, search engines and Ai so your content can be found and engaged with.
We train your staff, not only on the fundamentals, but on a proven B2B content marketing framework so they can get results from ongoing efforts. Please visit our training page for further details.
Ai threatens your marketing in 2 ways: first Ai and search engines are now siphoning off your traffic. You better have a plan for this. Second, boring, soulless, do-nothing marketing content is everywhere. Customers are craving better quality. We'll provide strategies on how best to leverage Ai and get ranked in this new Ai search world.
We use and teach our proven content marketing framework that, in the long-term, gets the following results:
Anybody can create content. However, creating a content strategy that actually gets business results is the ultimate goal.
B2B Content Marketing is different from B2C. We leverage our experience in working with B2B companies for over 20 years. If strategy & execution is not focused on B2B concepts, it's not worth your time.
We have been leveraging content marketing for over 20 years. We will not waste your time. We use and teach our proven content marketing framework that, in the long-term, gets buyers engaged, develops buyer interest and ultimately generates qualified leads and sales.
Whatever you call it, we will provide services that best fits your requirements and gets your team to level up. Whether you need one-time advice or ongoing consulting and execution, our focus is the same: helping you reach buyers more effectively through content marketing.
We only work with vendors with solutions for the clinical trial sector. Our services will be very relevant to your situation and sales & marketing challenges.
We provide services for companies who do not want to waste time, who need to immerse their team in best practices and real life concepts that impact their business results. Our services are based on strategies that can help close your knowledge gap and deliver insight and execution that your team can benefit from quickly.
We don't provide generic knowledge; we tailor our services to how your sales & marketing teams operate.
Traditional tactics are no longer enough.
AI and even Google is siphoning search traffic to your business at a fast pace.
Search engines no longer prioritize sending traffic to 3rd party websites. They rather keep that traffic on their platforms.
Trust in brands and their content has steadily eroded.
Today’s audiences demand education over interruption and trust over tactics. They don’t need more content, they need answers. They seek help, guidance, and empowerment, not another sales pitch.
Yet too many businesses continue creating content that falls flat. Without a clear, strategic framework, lower engagement and missed leads will continue.
Our Content Marketing Framework was developed as our strategic approach to modern B2B marketing. It provides businesses with a clear, structured system to build trust, create and capture demand, and turn content marketing into a channel that initiates growth, even in today’s Ai world.
The GR8 Framework is our operating system & approach for B2B companies that want to leverage content marketing to generate growth. Not only does the GR8 Framework help businesses plan, create, distribute, measure and market content with purpose and confidence, but it also provides marketers with a clear advantage to building awareness, earning trust, creating & capturing demand, and turning B2B Content Marketing into a growth channel.
There are 8 detailed and powerful pillars within the framework; each builds on the last, guiding teams through a complete content marketing lifecycle. It is thorough, yet straightforward to understand.
Most companies create content, few leverage it into consistent growth. The GR8 Framework helps companies go beyond “doing content” by building the structure, accountability, and vision required to build a dependable growth channel.
Our fees vary depending on the objective, the organization size, the desired outcomes and the commitment. We typically work on a project basis, a retainer basis or a specific mandate. We do not operate or provide services typical of a marketing agency. Our goal is to help promote vendors on betterclinical and to help generate leads. This is why the betterclinical platform exists.
However, from time to time, there are vendors that require support with their content marketing strategy and ask us to get them to the next level.
We provide advisory strategy calls, we provide training workshops, we provide ongoing consulting services to help vendors get better results from their content efforts.
Contact us to discuss your requirements and to determine fees and how we can help.
When reading about B2B Content Marketing Services, we often come across the statement “If it won’t rank, it doesn’t get built.” We believe this statement is rather dramatic and missing a significant point, frankly, it’s nonsense.
The goal of content is to get your audience to consume your content. Creating content that only ranks on search engines is a blind strategy. Meaning, how about all those contacts your company has in their email database? Creating content for your email marketing list is extremely valuable. This content may not rank, may be difficult to rank, but your audience will consume it, use it, find value in it and it will deliver more leads for you.
Content should be created based on the value it provides to your customers. There is content that helps with ranking and traffic and there is content that is only consumed by those in your mailing list or other private contact list. As long as you focus on providing value across the content marketing “funnel”, you will be fine.
Where do we start?
There are 3 major reasons for bad content.
Despite advances in content strategy and understanding, the above 3 reasons has led to a serious lack of quality over the years.
Yes, of course there are Ai SEO strategies around content production. However, content must provide value to your customers above all, for it to be relevant and for it to drive the business results needed.
Like any other company, software, technology or service companies (CROs, regulatory, statistical firms, etc) are all trying to sell their products or services and they need the attention of their target market; pharmaceutical, biotech and medtech companies.
There are more and more solutions becoming available in order to help streamline and manage clinical research or clinical trials. eTMF, EDC, ePRO, CTMS, eCRF, eCTD, Regulatory solutions, Statistical services, etc. The market is competitive and vendors need the attention of buyers.
There are many ways to get that attention. You can buy it with online search ads, you can hire sales reps to sell direct, you can invest in tradeshows, etc. However, one of the most effective and proven ways to acquire attention of potential customers is through the use of content marketing.
Over 90% of buyers start their vendor search online. As such, providing educational content for them to find, for example, delivers value to the customer, which in turn build your authority, which then builds interest and leads.
The skill is figuring out what the of content to provide, when to provide it, how to provide it and where to distribute it so potential customers can benefit from it and, in turn, generate interest in your product or service.
This is the reason betterclinical exists.
Are you a Pharmaceutical, Biotech or Medtech company? If you require a full range of marketing services, contact us and we can provide recommendations to exceptional marketing agencies that focus on your sector of the life sciences industry.
We can certainly help with some of your content marketing efforts. However, there are some wonderful full service marketing consulting firms available that specialize in the life sciences space and it makes sense for us to recommend them to you.
We absolutely work with marketing agencies in a variety of ways — whether it’s to deliver our content marketing training to their client staff and teach our framework or to provide additional content marketing support to their customers.
betterclinical is a marketing platform that helps vendors get found through content that is published. In that sense, it is advantageous for marketing agencies to work with us to help support their life science clients.
Content Marketing comes in many forms. The goal of which is to provide value to customers. This value will generate more authority in the vendor, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content is provided. Instead it is a combination of what is provided, why it is provided, when is it provided and to whom is it provided. Here are some examples of effective content pieces. As always, its the execution that counts.