Reach Your Audience Through Better Content Strategies
Life Sciences Marketing Services
Our life sciences marketing services are exclusively for software, technology or service vendors that have solutions for the clinical trials sector.
Our life sciences marketing services are exclusively for software, technology or service vendors that have solutions for the clinical trials sector.
Helping you map out an effective strategy will single handedly improve your results. Stop single random acts of content. We can help you create a clear and achievable strategy so you can start executing with purpose and confidence that will focus on getting you found and shortlisted.
We help you identify and correct any issues in your content marketing process; including Content-Audience-Fit, strategy, competitive analysis, keyword analysis, content production, distribution, corporate processes, etc.
Want a different perspective or recommendations? We can help you create content that engages your audience. Tools, infographics, presentations, eGuides, whitepapers, buyer guides, reports, surveys, checklists, case studies, etc
Our fees vary depending on the objective, the organization size, the desired outcomes and the commitment. We typically work on a project basis, a retainer basis or a specific mandate. We do not operate or provide services typical of a marketing agency. Our goal is to help promote vendors on betterclinical and to help generate leads. This is why the betterclinical platform exists.
However, from time to time, there are vendors that require support with their content marketing strategy and ask us to get them to the next level.
We provide advisory strategy calls, we provide training workshops, we provide ongoing consulting services to help vendors get better results from their content efforts.
Contact us to discuss your requirements and to determine fees and how we can help.
Like any other company, software, technology or service companies (CROs, regulatory, statistical firms, etc) are all trying to sell their products or services and they need the attention of their target market; pharmaceutical, biotech and medtech companies.
There are more and more solutions becoming available in order to help streamline and manage clinical research or clinical trials. eTMF, EDC, ePRO, CTMS, eCRF, eCTD, Regulatory solutions, Statistical services, etc. The market is competitive and vendors need the attention of buyers.
There are many ways to get that attention. You can buy it with online search ads, you can hire sales reps to sell direct, you can invest in tradeshows, etc. However, one of the most effective and proven ways to acquire attention of potential customers is through the use of content marketing.
Over 90% of buyers start their vendor search online. As such, providing educational content for them to find, for example, delivers value to the customer, which in turn build your authority, which then builds interest and leads.
The skill is figuring out what the of content to provide, when to provide it, how to provide it and where to distribute it so potential customers can benefit from it and, in turn, generate interest in your product or service.
This is the reason betterclinical exists.
Are you a Pharmaceutical, Biotech or Medtech company? If you require a full range of marketing services, contact us and we can provide recommendations to exceptional marketing agencies that focus on your sector of the life sciences industry.
We can certainly help with some of your content marketing efforts. However, there are some wonderful full service marketing consulting firms available that specialize in the life sciences space and it makes sense for us to recommend them to you.
We absolutely work with marketing agencies in a variety of ways — whether it’s to deliver our content marketing training to their client staff and teach our framework or to provide additional content marketing support to their customers.
betterclinical is a marketing platform that helps vendors get found through content that is published. In that sense, it is advantageous for marketing agencies to work with us to help support their life science clients.
Content Marketing comes in many forms. The goal of which is to provide value to customers. This value will generate more authority in the vendor, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content is provided. Instead it is a combination of what is provided, why it is provided, when is it provided and to whom is it provided. Here are some examples of effective content pieces. As always, its the execution that counts.